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PESO APPLICATION

Standardization is the framework for uniformity, quality, safety, efficiency and globalization. The TIC industry is a two hundred billion USD industry and still growing. PESO has the ability to seamlessly simplify their processes. Their basic process is testing, inspection and certification relative to the acceptable standards. PESO can bring the certainty of the degree of integrity in which an equipment or process possess in relative to the acceptable standards. Remember it is about calculating the performance rates relative to a set standard. This is the original direction of the whole PESO Research and the TIC industry process is at the core of its utility.

We can use the PESO ratio to certify a generic product by giving the power of quality consumerization to the consumer too by unifying all the overarching important arms of standardization involved in every product; which is the origins, the engineering, the company and the people analysis together. The PESO Ratio uses real market axiomatic variables and sub-variables to quantify and measure the individual unique PESO number. This simple number is the holy grail of product value augmentation as it accounts for all the variables within quality consumer limit analysis. This can be a cure for buyer's remorse.

• This virtually simple number is the holy grail of AUGMENTED product value. But now that he has a PESO number, what is he going to do with it? In this scenario, it is needed for; Purchasing and retailing new products.
• Reselling and repurchasing used products.
• Disposing and recycling old products.

Your unique PESO number is the next and most important next cycle of AUGMENTED product. It is built into the fabrics of every other product level. It's a simple product built into the core product of benefit (WHY ∆?), it is built into the actual product (HOW ∆?), and it is built into the augmented product (WHO ∆? & WHERE ∆?). With this in the hands of the TIC professionals, you don't just inspect and certify, you can determine with certainty the degree of quality integrity an equipment or process have or don't have and when to certify them out of service.

The marketing research is a systematic and objective process that involves;

• Identification
• Collection
• Analysis
• Dissemination
• Application if Information

After the marketing research problem has been designed, it follows through a series of other processes like MRP (marketing research plan), RO (Research objective), RQ (Research questions), RH (Research hypothesis) and finally the RD (The Research design framework). This is the framework that defines what data is necessary, how to get them and how to analyse them.

This is a twenty billion USD industry that deals with a lot of data and have a high need for certainty as the information that they give to companies is at the core of what might make or mar them. The PESO Ratio and the KULENGA Scale is most efficient for this kind of intelligent data analysis.

The PESO Ratio with the KULENGA Scale can be used to design a very efficient Research design framework that will help define and structure the variables that are necessary to solve the marketing decision problem, how to sort essential and non-essential data, and the analytic intelligence that is needed to make sense of the data.