What We Do
AFROCENTRIC INNOVATION INTELLIGENCE
Cultures evolve with the need to solve problems, using our peculiar geophysical, historical and social data realities.
We need an Afrocentric intelligence that will harness our ancient knowledge, modern realities and future destiny to innovate our systems, goods and services. We need sense, taste, feel, hear and touch these things with the lens of a black man. Our modern life has to reflect who we are and who we want to be.
Unless you are lucky enough to be the only contender in your industry, you will need to differentiate yourself from your competition through your unique selling proposition, or USP. We only come to trade with our differences and not our similarities. Every form of economic transaction, enterprise, career, and corporation builds on a unique selling proposition opportunity that will give you an edge. Unless you can pinpoint what makes your business unique in a world of homogeneous competitors, there is a cap to what you can achieve.
Going Afrocentric is not just a drive for culturally hungry people, It is a smart business innovation strategy for successfully competing and winning in the global game of capitalism.
WHAT IS AFROCENTRIC INNOVATION INTELLIGENCE?
Intelligence is built on geophysical, sociological and historical information. You don't use another man's data to try and solve your problems.
For every action, there is always a pre-intelligence that mediated it. For every action your body takes, your mind and brain must provide the intelligence that will be transmitted through your neurons.
Europeans started wearing the jacket(suit) because they live in a cold arid climate. The middle westerners (Arabs) wear the long thawb robe because the weather is very dry and desert-like. The thwab keeps their body humid. In Africa, we live in a hot arid climate. I don't understand why wearing a jacket and tie is a standard for civility and decency? Doesn't mean we can't wear jackets. But we need an afrocentric approach to make it effective for us.
Look around you, do you see the African identity being reflected in our systems? Who gave us the data we use in building these things.
This is why an afrocentric framework is needed. Afrocentric innovation is not about going back to the past. But creating something new and effective for the future.
THE AFROCENTRICISM FORMULA
At KULENGA Research Lab, we have developed a simple formula for afrocentricism; The past ancient intelligence + other modern intelligence + our modern reality data = Afrocentric innovation intelligence.
With this formula, we afro-innnovate your products, services and systems in the following ways;
- Applying modern innovations to old systems and products yearning for efficiency; eg the Europeans invented the fork cos of their traditional meals, the Asians invented the chopsticks for theirs. Why do I use fork to eat Abacha and fufu when I don't feel like using my hands? Why don't we have a unique cutlery for our traditional meals?
- Innovate western products, services and systems to be more Afri-efficient; Eg. Why would anyone use a curriculum that says that A is for apple to teach a child that lives in an environment where apple does not grow?
- Other global unsolved innovative intelligence solutions; Why have to be part of the conversations and innovation developments around climate change, space travel, AI, and advancement scientific innovations?
THE AFROCENTRIC FRAMEWORK
Now I know that not every black person is African, But most Africans come from a black heritage. Africa is the home to over 3000 tribes, with over 2000 languages, with diverse Fashion sense, distinct traditional identity symbols, exhilaratingly beautiful aesthetics, eccentric sights and sounds, rich and unified narratives and a great hidden intellectual legacy.
Why don't we communicate our products, services, systems and contents using this rich intellectual legacy
With Afrocentric intelligence, your personal and cooperate uniqueness will become more pronounced and the unique selling power of your value offering will get more market traction; people are always looking forward to experience the new and the unusual.
With Afrocentric intelligence, your management processes will get a leap. We carry our identity and legacy in our genes and when our processes bio-mimic them, we are set free to be the best we can be!
With Afrocentric intelligence, you can tap into the wisdom of the ages and reinvent your products and systems into modern miracles.
With Afrocentric intelligence, its easy to go global as there are few global brands that are on that lane.
We connect people and organizations to scalable Afrocentric innovations tailored to ignite a unique selling position and accelerate growth by harnessing the limitlessness of African intelligence and data that will help global brands navigate the African market and local brands stand out in the global market.
We have three core frameworks from which we afro-transform every business;
- Afro-centric Creations, ideation and innovations
- Afro-centric Business system/internal communication.
- Afro-centric External communication/marketing
We have done lots of low end ideations and external communication content for lots of companies around the world
MARKET RESEARCH DOCUMENTATION/SURVEY
Marketing research is a systematic and objective process to identify, collect and analyze important data that is necessary for business action. The market research process is a means to an end and not an end in itself. The end is the applied utility in marketing management. At the core is the important management decisions that are hanging on the marketing research data. The marketing research is a systematic and objective process that involves: 1. Identification 2. Collection 3. Analysis 4. Dissemination 5. Application of information
At KULENGA research lab, we are masters of data; gathering and analysis in helping you understand your market; market need analysis, consumer/user segment analysis, competitor analysis and policy framework analysis inorder to make important business decisions; market identification, market penetration strategies, market persona and demography, budget estimation and down to the quantitative market share breakdown; who is serving what market percentage, why and the percentage no one is currently serving.
MARKET DATA ANALYSIS MASTERS
The certificate below is an exclusive intellectual property of KULENGA Research Lab Limited, copyrighted by NCC. It is a simple mathematical algorithm framework we discovered three years ago that gives us a USP edge in advanced business market data analysis and data predictions, intelligence of systems and data interoperability.
The importance of understanding your market and their specific needs cannot be overemphasized. We do shoot – fail before analysis when we should analyze before shooting to avoid investment losses.
But more than do a market survey, with the PESO Ratio, we can estimate with quantitative certainty the degree at which certain action or inactions is having in your bottom line and user retainerships. We can even compute how much market share you stand to loose to competitors if certain actions are taken or not taken.
PRODUCT RESEARCH, DEVELOPMENT & PROTOTYPING
Developing a new product or even innovating on an old one is a deeply creative and tedious process that is hardly ever clear from onstart. It is always a new process no matter how frequently you do it because each one produces a unique type of consumer experience.
After thinking and planning in your head, scribbling on papers and discussing with your partners, it can be very hard to design and conceptualize all the processes and design that will consistently produce and deliver your value offering to your target market. Because it's a new product or you are scaling and innovating for the first time, a lot of the pictures and ideas will not be fully formed. we help you crystallize your ideas better. You come with a silhouette and go with a masterpiece.
H0W WE BRING IDEAS TO LIFE
We live in a world of infinite possibilities and the hallmark of a visionary people like you is that you choose to see things as they should be and not as they currently are, and went further to try and create it.
We provide you with Afrocentric innovation intelligence; data, analytics, ideas, concepts and models. This is what drives your creative imagination, innovation and originality when creating value for your customers and target market. You are the innovator. We are just there to walk you through it.
At KULENGA Research lab, we guide your creative adventure with innovative working tools that will help you create something out of nothing and give an innovative spark to your value creation. Because you are a natural risk-taker with an instinct to explore uncharted boundaries, we power your creative journey with our experience, creative's, innovators, Afrocentric data, and more to
create something unique. This tough but fulfilling journey to being a maker/producer is made easy with Kulenga labs ideation, intellection, and re-imagining of concepts and ideas that will suit your value creation.
SOCIAL PROJECTS IDENTIFICATION & M/E FOR NGO’s AND COMPANY CSR’s
We ideate, create and innovate solutions for brands using our unique data and research tools. We currently discovered a new simple mathematical framework for predictive and decision analysis intelligence; The PESO Ratio and KULENGA Scale. We are also building an online database of African traditional systems and life and people demographic data.
This kind of premium Afrocentric data, tools and more is what drives our Afrocentric innovation, originality, creativity and imagination when creating value for our clients especially for companies and NGO's that have a need for analytical and sustainability data inorder to identify, design, execute, monitor, evaluate, report and optimize impactful social projects.
More than execute is sustainability; we have an informal educational framework for educating the informal sector and people at the grassroot that will ensure a deeper impact and sustainability of any project.
SOCIAL PROJECTS IDENTIFICATION & M/E FOR NGO's AND COMPANY CSR's
At KULENGA Research lab, we identify, execute, design, monitor, evaluate and report sustainable social impact projects.
1. Project and program identification; we are indigenous and localized. We understand the language and culture. We have been involved in SDG ideations and executions with accurate data in the past.
2. Designing of appropriate frameworks for your projects and programs ; we are experienced in problem analysis, data gathering, data analysis, project ideation, project implementation, project monitoring and project management with discrete impact reports. With the PESO Ratio, we do this more than anybody else.
3. Data gathering and project execution; we are on ground and within all coverage. We do both implicit and explicit data gatherings and that will create deep local project impacts.
4. Data analysis and project mid evaluation; this is where the first power of PESO comes in full force. With PESO, we can do a Variable, sub variables and mini variables quantitative scaling and calculation. This is very helpful in project progressive impact assessment and scaling.
5a. Data prediction and decision / post project planning and scalability estimation; the second PESO power comes in here for unit variable, sub variable and mini variable predictions and consequent social implications and correspondent recommendations.
5b. Data prediction and decision / project integrated effects over time and sustainability estimation; the third PESO power for aggregate variable and sub variable predictions over three time epochs and consequent social implications and correspondent recommendations with discrete decisions and actions.
6. We can use PESO to explore the power of integrated solutions; Understanding, designing, implementing, executing, monitoring and reporting the different levels of integrated solutions relative to the impact problems. Understanding the problem processes and how they are integrated in the Positive direction; how application of solutions creates other opportunity solutions elsewhere in a positive feedback loop and in the negative in a good way direction; how application of solutions degrades the problem and other integrated problems in a negative feedback loop.
STEM SOLUTIONS
Science, Technology, Engineering, Art & Mathematics (S.T.E.A.M) aims at bridging the dissonant gap observed in classroom learning and its pragmatic real life application; moving students from basic rote-learning to practical, hands-on learning, which will result in robust application of subject matter in engaging and solving identified problems in their immediate environment and communities. Giving rise to a future population of Techpreneurs, inventors, scientists and Makers. According to the World Economic Forum (WEF) the highest paying future jobs are streamlined towards STEAM
HOW WE BRING STEM SOLUTIONS TO LIFE
- We bring various STEM solutions and innovations to life through;
- Curriculum design & Integration; While the our kids are being exposed to the frontiers of advanced technology, it's also important that they are afrocentric. They need to see their history, environment and personality in those content. We provide up to date and creative educational content, videos, animations, AI and more on science and technology frontiers for learning.
- STEAM Teachers training
- Set up of STEAM Labs & Classrooms and
- Engaging students in learning/learner boosting extracurricular STEAM activities.