Market & Sales Systems Development
Revenue Engineering Systems
Launch, Scale, and Dominate Markets with Precision
The Market Entry Crisis
82% of new products fail within 18 months due to:
- • Spray-and-pray marketing wasting budgets
- • Sales teams fighting blind without competitor intel
- • Channels misaligned with African buyer journeys
- • Growth plateaus from reactive (not predictive) scaling
The KULENGA WAR ROOM Framework
(Weaponize | Activate | Reignite)
We turn market intelligence into revenue artillery
| Phase | Action | Your Battlefield Advantage |
|---|---|---|
| WEAPONIZE | • PESO Ratio®-driven competitor autopsies • Price elasticity modeling • African purchase pathway mapping | Target acquisition costs slashed by 40-65% |
| ACTIVATE | • Hyper-local launch sequences • Physical/digital channel synchronization • Sales force AI tooling | 30-day market penetration velocity |
| REIGNITE | • Cannibalization-proof scaling blueprints • Churn immunity protocols • Legacy product reinvention engines | 3x lifecycle extension for mature products |
Predictive Targeting
"Deploy LED trucks to Lagos Island Tuesdays—competitor foot traffic drops 37%"
Channel ROI Calculus
"Shift 70% of billboard spend to Owerri—yields 11x higher recall vs. Abuja"
Pricing Warfare Alerts
"Match Competitor X's discount = 14% share gain; exceed it = 22% margin erosion"
Unmatched Execution Arsenal
Urban Siege Tactics:
- ✓ Prime billboard networks
- ✓ Geo-fenced LED truck brigades
- ✓ Transit domination packs
Rural Penetration Kits:
- ✓ Mobile cinema vans
- ✓ Community radio integrations
- ✓ Guerrilla sampling units
- • Algorithmic content engines trained on African sentiment
- • WhatsApp Commerce command centers
- • Social listening with tribal dialect parsing
Client Conquests
Captured 18% market share in 11 weeks via billboard/drone light shows
Reignited growth—37% user surge after channel recalibration
Broke into Port Harcourt using border-town LED truck ambush tactics
Deliverables: Your Revenue Playbook
90-day launch/sprint calendar
Competitive battle cards, tribal price negotiation scripts, objection breaker algorithms
Billboard site heatmaps, mobile LED deployment schedules, digital retargeting sequences
Real-time share/margin/churn simulations